I was sitting just the other day, reading a book under the diffusion of our Modern Woodsman blend. I know, I'm a woman but do you really think that matters? Who wouldn't love some Cedarwood, Sandalwood and Rosewood essential oils? Really not a shameless plug! Sorry.. I'll get back on point. :)
So, as I was enjoying the evening, it occurred to me that for years, essential oil lovers have never been willing to admit that what we experience is a luxury version of a very commercialized product... air fresheners! I started to research various types of traditionally used air fresheners. Everything from home scents to candles as well as, of course, car air fresheners. What was the objective of these products? To alter the scent of the air, leaving us to enjoy some nostalgic recollection of a past moment. It works, right? I'm a sucker for the scent of pine or beach (I don't think anyone's mastered the scent yet).
So what have we done in introducing aromatherapy to the masses? Altered the expectation of what an air freshener is, or can be. So, next time you go pick up a bottle or can or jar of some man-made memory-making air freshening apparatus, think about how much more you can expect out of essential oils.
Did it ever occur to any of us why even big corporations are starting to incorporate essential oils and aromatherapy blends into their air fresheners, classifying them as natural? Because you.. that's right YOU are demanding a more natural air freshener experience. The cat's out of the bag and nothing will ever again contain it.
Tell me... what do you use for an air freshener? Do you DIY? I'd love to know!